Selahatin is an artisanal oral care brand, bridging art, science and industry to elevate the experience of an everyday essential.
Created by Kristoffer Vural, he was inspired by the world of perfumes and wanted to translate its emotional and visual experience to oral care. Made in Switzerland, the toothpastes offer whitening and antioxidant properties.
Selahatin was dubbed “one of the best new grooming brands in the world” by GQ Magazine in 2017. The brand was nominated in Wallpaper Design Awards 2019 and is now available at top-tier locations in 20 countries.