beauty brands and retailers looking for developing their activity in the UK, France, Germany and beyond.
Our Services
Customized services to help you grow
• exclusive agent services to beauty brands • consulting services to brands and retailers • team of experts
With more than 20-year experience in the beauty industry, Karine had the chance to come across brands she loved and that were not yet sold in the UK. The idea of using her experience and skills to support and ensure the expansion of such brands was very appealing, so she decided to create Go Beauty Ltd in 2013 in London. After a short break where she launched the beauty category at Zalando Germany in March 2018, she reactivated her activity. She is now able to offer her services on a larger territory which includes Germany, the United Kingdom and France and is based between Berlin, London and Paris.
The company offers exclusive agent services to beauty brands: ensuring the sell-in, sell-out, supporting strategy in the United Kingdom, Germany, France, training, helping in recruiting staff, developing POS, organizing in-store events and more. Go Beauty provides marketing and PR solutions to support sales growth, acting as an integrated team member and going beyond pure sales services.
Should you need extra consulting services to develop your own beauty brand, review the positioning of your existing brand or its packaging or formulation, Go Beauty partners with a team of experts in their respective field.
We also offer consulting services to retailers where we analyse and review your global strategy, improve internal organisation and help grow sales.
Overall, a good understanding of the DNA of your company enables us to ensure an organic growth with solid basis, aiming towards strong sales and success.
Based on our extensive global experience, other territories of expansion can be discussed.
The Team
We are all making a difference here.
KARINE TIANO
Founder & Director
on both sales and buying sides- in Germany for Zalando, in the UK for Space NK, in the USA for Bliss, Repetto and eShave, in France for Printemps and Biotherm. Skilled in P&L management, negotiation and strategy implementation for online and brick-and-mortar businesses, Karine has a thorough understanding of the diverse global markets and retail channels and has proven success in identifying new and potential brands and in growing their business. She launched Go Beauty in 2013 and has since worked with a panel of clients. Experienced in creating profitable and innovative marketing and sales solutions for niche and major brands, Karine is also fluent in French, English and Spanish.
PRESCILLIA DARMON
Consultant - agent
Prescillia is a successful sales and buying person with proven track records. She has expertise within beauty, luxury, digital and e-commerce sectors, with an extensive network of relationship.
prescillia@go-beauty.eu
EVA LAGARDE
Marketing and Communications Consultant
With over 15-year experience in the beauty industry, Eva helps beauty brands plan strategies for the development of sustainable products to build a better world.
eva@re-sources.co
SHIRIN NAVAB
Formulation & training expert – Advisor
Shirin has 20 years of international experience in beauty, working with leading brands and groups such as Kanebo, Weleda and more.
OUR CLIENTS
PAST CLIENTS HAVE INCLUDED
Our Retailers
Go Beauty Ltd works with a variety of retailers from online players, department stores, beauty stores and chains, concept stores, pharmacies and select spas.
Testimonials
What they said
“ Karine has been a partner since the first year of Cosmetics 27. I have yet to find her double or clone her to cover the world the way she manages to develop a market and a business! Karine brings incredible energy and dynamism, she has rare and innate commercial capacity. Karine is strategic and has operational competencies with an amazing entrepreneurial mind. A true professional.”
Michele Evrard
Founder of M.E SkinLab
“Karine took on our line earlier this year and I have to say, she has done an incredible job. She has gotten us into two major department stores and many smaller boutique venues. She is a pleasure to work with and I hope our association continues long into the future as she helps us grow our company.”
Susie Rogers
BeautyWorksWest owner
“Karine Tiano is a consummate professional luxury brand representative, who partners with us to find solutions that match our brand DNA, business goals, retailer needs and budgets. We highly regard her expertise of the UK retail market, her beauty and supplier network, and her ability to find answers for us”