With more than 20-year experience in the beauty industry, Karine had the chance to come across brands she loved and that were not yet sold in the UK. The idea of using her experience and skills to support and ensure the expansion of such brands was very appealing, so she decided to create Go Beauty Ltd in 2013 in London. After a short break where she launched the beauty category at Zalando Germany in March 2018, she reactivated her activity. She is now able to offer her services on a larger territory which includes Germany, the United Kingdom and France and is based between Berlin, London and Paris.
The company offers exclusive agent services to beauty brands: ensuring the sell-in, sell-out, supporting strategy in the United Kingdom, Germany, France, training, helping in recruiting staff, developing POS, organizing in-store events and more. Go Beauty provides marketing and PR solutions to support sales growth, acting as an integrated team member and going beyond pure sales services.
Should you need extra consulting services to develop your own beauty brand, review the positioning of your existing brand or its packaging or formulation, Go Beauty partners with a team of experts in their respective field.
We also offer consulting services to retailers where we analyse and review your global strategy, improve internal organisation and help grow sales.
Overall, a good understanding of the DNA of your company enables us to ensure an organic growth with solid basis, aiming towards strong sales and success.
Based on our extensive global experience, other territories of expansion can be discussed.