MY SERVICES
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The company offers exclusive international sales services to beauty brands. I support your strategy globally identifying the right distributors for the brand. In Western Europe, including Germany, France and the United Kingdom, I am able to work directly with retailers when appropriate. I ensure successful sell-in and sell-out by working closely with distributors and with retailers, developing the online and in-store marketing plan, helping in recruiting staff, developing POS, organizing in-store and digital events and more.
My experience allows me to offer support in negotiation: you are in contact with key accounts and are not sure on how to deal with them, I can participate in the negotiation and give you tips.
Should you need extra consulting services to develop your own beauty brand, review the positioning of your existing brand, its packaging or formulation, where necessary, I partner with a team of experts including product development experts, packaging designers, supply chain or regulatory specialists.
With my extensive experience in buying, I also offer consulting services to retailers and their buying team: to analyze and review your global strategy and P&L, to improve internal organization, to help define your assortment strategy and to source new brands.
Go Beauty acts as an integrated member of your team and always goes beyond pure sales services.
Customized services to help you grow
International Sales Consultant
export strategy • local distribution strategy • direct sales in Germany, France, UK & global Europe & USA • network facilitator • distributors prospecting and management • pro trade shows • promotions and co-op marketing strategy and implementation
Negotiation expertise
review T&Cs • prepare meetings with key accounts - negotiation coaching
Brand Strategy
market & trend analysis • brand positioning & values • benchmarking • key KPIs • brand growth strategy • portfolio strategy • brand & product development
Buying consultant for retailers
sourcing of strategic brands • category management • negotiation of terms • P&L management • training in negotiation
Testimonial
“Karine Tiano is a consummate professional luxury brand representative, who partners with us to find solutions that match our brand DNA, business goals, retailer needs and budgets. We highly regard her expertise of the UK retail market, her beauty and supplier network, and her ability to find answers for us .”
— Jude Severin, President Deborah Lippmann